The Airline Lifesaver

Airlines have been exemplary promoters of seat belt use. 

Please, at the end of the trip would someone in your flight crew announce the buckle-up reminder below. 

This announcement will show that your airline cares about transportation safety. And who knows., you might save a life  

For important information, turn this card over. 

Now that you have worn a seat belt for the safest part of your trip... 

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Figure 10.9 I use the Airline Lifesaver Card to activate a buckle-up reminder on airplanes.

Figure 10,10 The percentage of compliance with the Airline Lifesaver request was higher when a reward was offered.

As with the "Flash for Life" activator, many friends have laughed at the "Airline Lifesaver," claiming I am wasting my time. A common comment was "No one listens to the airline announcements anyway, and besides, do you really think an airline message could be enough to motivate people to buckle up if they don t already "... 

On December 28,1994,1 received a special letter from Steven Boydston, then assistant vice president of Alexander Alexander of Texas, Inc., which helps me "keep the faith" that the "Airline Lifesaver" makes a difference. The encouraging words in this letter are repeated in Figure 10.12. This success story is itself an activator for such proactive interventions as the Airline Lifesaver. It sure worked for me. 

Geller, E. S., The Airline Lifesaver in pursuit of small wins, /. Appl. Behav. Anal, 22,333,1989a. Geller, E. S., Using television to promote safety belt use, in Public Communication Campaigns, 2nd ed. 

The back of the new Airline Lifesaver card offers a reward for giving the... 

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