Soft drinks dynamics

Affirming its importance as the world s most advanced soft drinks market, the United States is by some margin the world s largest bottled water market, with a 16% volume share of global bottled water consumption in 2003, 

The United States, a substantial juice-producing nation, is again in the top spot in the global fruit juice/nectar ranking, with a majority 27% share of global volume consumed in 2003. A major fruit juice processor and consumer, Germany, takes second place with a 9% share. Other important fruit juice/nectar consuming nations are China and Russia. Both countries have embraced fruit 

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This is not to say that there is no dynamism within the global alcoholic drinks sector, for it is one that is showing considerable change. It is just that the changes in the consumption of alcoholic drinks come less from rapid volume growth and more from the changing nature of the type of alcoholic drink that is consumed. Whereas the increase in soft drinks consumption often displaces hot drinks or dairy consumption, the alcoholic drinks sector is more likely to see a... 

Health issues are already influencing the dynamics of the soft drinks industry, and this influence is likely to become more pronounced as time progresses. Bottled water, fruit-based still drinks and fruit juice/nectars have gained volume on the back of an increased understanding of good health. As consumers, we wish to live healthy and die healthy . At the core of this is the concept of... 

The equation shows that the most interesting parameters for the stabilisation of emulsions are the difference in relative density of oil droplet to soft drink medium (Fig. 5.32) and the radius of the individual oil droplets (Fig. 5.33). The dynamic viscosity is of lesser importance as soft drinks are usually of low viscosity and nobody wants to drink products that are thickened like pudding. 

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