Situation What, Why, Who, How, and When

Are you doing this primarily benefit the organization and those it serves or are you doing this primarily to elevate/bring attention to you  

What is the fundamental problem/opportunity/issue and how will you communicate it so others understand  

Is your commitment sufficient to deal with likely prolonged opposition and/or 

Is the change compatible with the organization s mission and vision, or do you propose to change the organization s mission and vision  

Who will be positively affected by the change and what are the benefits to them  

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