Sharing on Social Media

Social media gives businesses the perfect platform to share their expertise in a personal, human way. And because the nature of social media lends itself well to content sharing, you can get access to the networks of your followers through an emphasis on peer-to-peer influence marketing. 

A recent study from Nielsen showed that only 33 percent of buyers believe what a brand has to say about itself because people view brand-to-buyer communication as advertising. However, if a buyer gets valuable insight from a peer, he is much more likely to pay attention. By sharing valuable content on social channels, you can tap into the power of peer-to-peer communication and word of mouth. 

Sharing on social media and leveri ing the power of your followers sharing network has significant benefits, such as 

Increased brcuid authenticity Generating a lead at a low cost Increased trust Increased network reach Access to new opportunities 

Time spent sharing on social media can yield impressive lead-generation results. Marketo takes lead generation on social media sites very seriously. They have developed five golden rules of social media marketing that you should keep in mind when you start developing your campaigns  

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