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Setting up Linkedln ads

As with the other social channels, you can set your own budget through pay-per-click or impressions. You can also stop your ads anytime if they aren t working for you, so that gives you the flexibility to test. [Pg.170]

Linkedln also gives you many options to control the look and feel of your ad, including text only, ime e, and video ads. According to Linkedln, an image can help your ad get up to 20 percent more clicks, so keep that in mind. [Pg.170]

Under what type of campaign you would like to create, click the box labeled Create an Ad. [Pg.170]

You can also see a preview of your ad on the right side of your screen. [Pg.170]

Generate awareness, bund relatlonsnips. and drive leads wttti Sponsored Nam this campaign [Pg.170]


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