Sentiments colors

Cicero expresses similar sentiments in De oratore the beauty of the speech lies first of all in its color and freshness however Cicero counsels us not to use omatus too often, since in all things there is only a thin dividing line between the greatest delights and satiety. 

Selling your company, especially if you are the founder, invariably involves a lot of emotion. Emotions often get in the way of making decisions based on logic. Under the circumstances, you will be generally better off if you employ a consultant to help you, someone who will point out where your interests are best served without the coloration of sentiment. You should contract with the consultant to pay for his time, not the value of the transaction. This will ensure that the consultant will not have a conflict of interest, if you choose to subordinate getting the best price to other considerations that are more important to you, such as continuing employment of your staff or keeping your facilities at their current location. 

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