Sensory research emotion techniques

In the same line of thinking, market researchers have attempted to use rapid sensory methods to evaluate how consumers perceive products, not only in terms of sensory attributes, but also in terms of expectations, emotions, evocations, lifestyles, etc. BaUay et al. present a very nice example of how Flash Profile can be adapted to investigate these aspects in Chapter 19 of this book. This evolution has also led researchers to adapt sensory techniques to investigate concept fit (Carr et al., 2001 Lee and O Mahony, 2005) and conceptual associations (see Chapter 5 of this book). 

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