Selling Ice Cream Fun, Indulgence and Refreshment

Two factors that have a major effect on the sales of ice cream products are the weather and advertising. Ice cream sales in the UK are very seasonal, peaking in the summer. In France, 65% of sales are made between June and September, and in Italy the average consumption 

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Global and US Market Information from the International Dairy Foods Association (www.idfa.org), and Dairy Ind. Int., 2002, 67, 27. 

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