Ropeik, David

Ropeik David, and Gray, George. 2002. Risk a Practical Guide for Deciding What s Really Safe and What s Really Dangerous in the World Around You. New York Houghton Mifflin Company. 

In his book on risk perception, David Ropeik identifies risk perception factors.The factors link to whether someone is afraid and how the brain judges the presence of danger. The more one is in control of a situation, the lower the fear. Usually, there is more than one risk perception factor involved. Other mental factors, including experience, education, and lifestyle, also influence risk perception. 

David Ropeik, How Risky Is It, Really Why Our Fears Don t Always Match the Facts, McGraw-Hill, New York, 2010. 

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