Robbins-Roth, Cynthia

Robbins-Roth, Cynthia, ed. Alternative Careers in Science. Elsevier Academic Press, Amsterdam, 2006, p. 4. 

See Building biotechnology but not via biotech companies, Cynthia Robbins-Roth, BioWorld Today, August 2, 2005. Available at www.bioventureconsultants.com/8-2-05 Article.html. 

For a glimpse into how Genzyme did this, see Chapter 4 of Cynthia Robbins-Roth s From Alchemy to IPO (Cambridge, MA, Basic Books, 2000). 

In light of the probable failure rate for new projects, which is over 90%, project goals also need to be realistic, meaning that if what the project team seeks is for some reason unachievable, they can then report that fact rather than bury their heads in the sand and waste resources on what clearly cannot be done. Determining that the project has reached a dead end would be considered a victory nonetheless. According to Dr Cynthia Robbins-Roth, an industry consultant and keen observer, The need to kill projects in a timely fashion is as crucial as recognizing success. ... 

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