Results Do Lead Optimization Teams Get What They Need

Results Do Lead Optimization Teams Get What They Need  

In addition to the data you deliver to a lead optimization team, whether it be another group or simply the next stage of your own work, be as clear and forthcoming as possible about what you have done with your lead generation DMTA cycle. 

Results from DMTA cycles What an LO Team will want to know 

What questions did you partiaiiy address, or perhaps instead addressed through a somewhat reiated (but easier) question  

What did you defer to iead optimization What did you consciously ignore What concerns you the most/ieast about each series  

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