Research problem and relevance

Barrett had those intangibles to be a success in this world, at least as Nordi saw it Said Barrett 1, like LoweU, iacked training in either business management or sailmaking. However, like Lowell I had a pretty good idea of what a sail ought to look like, and that turned out to be the most important job requirement  

Thus formalized North s policy of turning succes l small-boat racers into successful sailmakers and businessmen. North labeled them Tigers. (Levitt 2009, p. 27] 

Schweisfurth, Embedded Lead Users inside the Firm, Forschungs-ZEntwicklungs-/ Innovations-Management, DOI 10.1007/978-3-658-00066-0 l, 

We don t try to Viink like a customer , but as a customer we get upset when a product does not meet our expectations, and we are proud when it does. [...] If you care about having a compare where employees treat work as pl and regard themselves us ultimate customers for die product th produce, then you have to be careful whom you hire, treat diem right and train them to treat other people right  

On theoretic level, the phenomenon of embedded lead users can be traced back to the fact that individuals in firms use their externally-acquired skill set to support corporate product innovation. Nooteboom (2000, p. 71) succinctly points out the reasoning behind this argument  

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