Repertory grid method

Thomson, D. M. H. and McEwan, J. A. (1988). An application of the repertory grid method to investigate consumer perceptions of foods. Appetite, 10,181-193. 

Piggott, J. R. and Watson, M. P. (1992). A comparison of free-choice profiling and the repertory grid method in the flavor profiling of cider. Journal of Sensory Studies, 7, 133-145. 

Baxter, I. A., Jack, F. R. and Schroder, M. J. A. (1998) The use of repertory grid method to elicit perceptual data from primary school children, Food Quality and Preference, 9, 73-80. 

In this survey we focused on six methods conventional sensory profiling. Free Choice Profiling, Hash Profiling, CATA, Repertory Grid and Free Sorting. The questionnaire was built in three dimensions in order to assess, for each method, the level of use and of knowledge, the expected output when a method is used (in terms of quality, innovation, etc.), and the main strengths and weaknesses that were perceived in each case. 

Repertory Grid Low level of use (21%) Knowledge quite low (51%) A specific method dedicated to elicit consumer verbatim -h great to generate consumer vocabulary, easy to run and explain to consumers data analysis process not easy, not well enough described to be used correctly, specific method... 

Based in clinical psychology and personality theory, repertory grid analysis is a structured and theoretical form of interview method. Subjects group concepts and justify how the groups are similar and dissimilar. Although a simple technique it does require some familiarity for effective application. 

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