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Repertory grid analysis

Based in clinical psychology and personality theory, repertory grid analysis is a structured and theoretical form of interview method. Subjects group concepts and justify how the groups are similar and dissimilar. Although a simple technique it does require some familiarity for effective application. [Pg.274]

Repertory Grid Low level of use (21%) Knowledge quite low (51%) A specific method dedicated to elicit consumer verbatim -h great to generate consumer vocabulary, easy to run and explain to consumers data analysis process not easy, not well enough described to be used correctly, specific method... [Pg.20]

See other pages where Repertory grid analysis is mentioned: [Pg.274]    [Pg.282]    [Pg.274]    [Pg.282]    [Pg.538]    [Pg.538]    [Pg.538]    [Pg.121]    [Pg.479]    [Pg.121]    [Pg.479]   
See also in sourсe #XX -- [ Pg.274 ]



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Repertory grid

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