Procter Gamble The Quiet Leader

Based on the evaluation by peers, over the course of the last 30 years, P G is seen as the supply chain leader. With a dogged focus on the consumer, P G has been on a mission to deliver a better response for shoppers in the store. The supply chain played a critical role in delivering on this brand promise. 

Founded in 1837, the company closed fiscal 2011 with aimual sales of 82.6 billion. Today, the company supports 300 brands in more than 80 countries. IVventy-two of the brands contribute more than 1 billion of annualized sales to the P G topline. 

The company has championed process innovation. In 2003, P G introduced the term customer-driven supply chain to the market. It also pioneered top-to-top meetings with retailers, championed barcode product adoption, and automated store checkout in the late 1980s. In 2002, it built one of the first demand signal repositories to use channel data to sense demand. 

Over (the past) nine quarters, we ve organically added 7 billion to company sales. This is roughly equivalent to growing one Energizer and one Church Dwight in a little over two years. 

P G is known for its brands and for delivery on the brand promise. The company s business strategy is enhanced by its supply chain efforts. As stated on P G s website, the focns of its business strategy is  

---