Practicing Basic Email Metrics

Measuring your email ceunp iign performance is a sure-fire way to look at program success so you can iterate cmd optimize emails going forward. Here are some basic metrics to keep in mind as you delve into email marketing feet first  

Sent The number of emails that actucdly moved through your sending email server. 

Delivered The number of emails that were not rejected by the receiving server. 

Bounced The number of emails that were bounced back and rejected. This includes both hcird and soft bounces — a hard bounce being a permanent delivery failure, and a soft bounce indicating a temporary issue like a full mailbox. 

Open Rate The number of recipients that opened and viewed your email. 

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