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Persona information

After you have all of the information needed, you can begin building your personas. List them cmd start building your profiles. Figure 6-1 outlines a sample buyer persona worksheet, but make sure you include the following fields when you create your own worksheet ... [Pg.79]

Who Provide a detailed explanation of who the buyer is and include demographic information. To aid in your storytelling, consider adding real-life characteristics and descriptions to your worksheet. Even give your persona a neune ... [Pg.79]

See other pages where Persona information is mentioned: [Pg.323]    [Pg.235]    [Pg.257]    [Pg.182]    [Pg.98]    [Pg.556]    [Pg.118]    [Pg.333]    [Pg.1]    [Pg.355]    [Pg.56]    [Pg.100]    [Pg.101]   
See also in sourсe #XX -- [ Pg.243 , Pg.245 , Pg.247 , Pg.250 ]



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Persona

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