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Multi-touch attribution

Tracking first touch, last touch, and multi-touch attribution... [Pg.329]

Multi-touch (MT) attribution tracks how each marketing program touches a deal throughout the lead lifecycle. It essentially spreads the value of the deal over all marketing interactions with the lead to see how your programs work together to create opportunities and drive closed/won deals. [Pg.334]

See other pages where Multi-touch attribution is mentioned: [Pg.73] [Pg.191]

See also in sourсe #XX -- [ Pg.334 , Pg.335 ]

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Attribute

Attribution

Touch

Touching