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MMR Research Worldwide

Figure 5.1 Model linking sensory stimulation to consequent behaviour. MMR Research Worldwide. Figure 5.1 Model linking sensory stimulation to consequent behaviour. MMR Research Worldwide.
The practical considerations involved in conceptual profiling and the associated analysis tools developed by the author and his colleagues at MMR Research Worldwide are described in detail in a suite of recent, peer-reviewed scientific publications (Thomson, et al, 2010 Crocker and Thomson, 2014 Thomson and Crocker, 2014). [Pg.99]

By way of example, the conceptual lexicon developed by MMR Research Worldwide for the SMSW category is shown in Fig. 5.2 (emotion and abstract... [Pg.100]

Figure 53 MMR s General Conceptual Lexicon . MMR Research Worldwide. Figure 53 MMR s General Conceptual Lexicon . MMR Research Worldwide.
Figure 5.8 Summaries of the conceptual profiles of The Glenlivet (left) and Lagavulin (right) brands. MMR Research Worldwide. Figure 5.8 Summaries of the conceptual profiles of The Glenlivet (left) and Lagavulin (right) brands. MMR Research Worldwide.
Figure 5.9 The Glenlivet - conc eptual profiles of product versus brand. MMR Research Worldwide. Figure 5.9 The Glenlivet - conc eptual profiles of product versus brand. MMR Research Worldwide.
Figure 5.11 Savoury snack food category - adjusted 52-week sales versus weighted purchase interest. MMR Research Worldwide. Figure 5.11 Savoury snack food category - adjusted 52-week sales versus weighted purchase interest. MMR Research Worldwide.
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