Marketo Premium Content

Version B From Name Marketo Premium Content... 

For the sake of keeping it simple, I have chosen to use an A/B test as an example. Because it is an A/B test, we are going to focus on one variable that we are going to isolate. I ll use an example email A/B test conducted at Marketo using two different From names. The control email s From address, which Marketo had been using for some time, was Marketo Premium Content. The test email s From name was the personal email address of a sales rep. 

For example, Marketo typically uses mid-stage content offers when implementing a paid content syndication program. By mid-stc e, 1 mean content that indicates buying intent. For Marketo, these assets are buying guides, ROl calculators, cost calculators, and some other premium (gated) content. 

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See also in sourсe #XX -- [ ]

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