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Prescription drug marketing practices

Ausness, R.C., "Will More Aggressive Marketing Practices Lead to Greater Tort Liability for Prescription Drug Manufacturers ," Wake Forest L. Rev., 37, 97-139 (2002). [Pg.330]

The FD C Act has been interpreted by FDA as applying only to the labelling, advertising and marketing of a new drug, not to the practice of medicine as reflected in the physician s prescription of the drug for a particular patient. In a policy first published in 1972 and reiterated many times, the FDA has stated that the physician may, within the practice of medicine, lawfully prescribe an approved drug for... [Pg.593]


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See also in sourсe #XX -- [ Pg.429 , Pg.441 , Pg.442 ]




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