Market overview of exports

The major percentage of exports goes to Japan and Europe, with Australia and the US around 5% and 4% respectively (see Fig. 13.3). The reason for the high Japanese percentage is predominately due to the export of organic frozen vegetables by Heinz-Wattie Australasia, and organic kiwifruit. 

In Fig. 13.4 the breakdown of organic exports is by product note the large processed vegetables percentage compared to fresh, and the huge percentage of fresh fruit. In recent years the export of fresh fruit to Europe, particularly apples and kiwifruit, has surged. 

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