Market incentives, California

The California market incentives helped wind and CSP developers and investors move their technologies forward, reducing cost and acquiring valuable operational experience that improved reliability. Wind engineers developed their qualifications standards during this same period like early PV technologies, wind systems often suffered from poor reliability until their certification standards were established and required in the marketplace. 

The mandate came with an incentive to carmakers Meet the ZEV deadlines, they were told, or they would be barred from selling any cars in California, the biggest car market in the western hemisphere. 

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