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Map Products to Segments

list products or product lines. A line may be a group of products produced in the same facilities. Or it may include different products that serve common markets. A common supply chain could also define a product line. An example would be all products sold in Asia or all products sold through distributors.  [Pg.282]

Map the product lines to segments. The resulting table could appear as follows  [Pg.282]

In the table, the dollar signs indicate product profit by segment. It shows that Product C is the most profitable by virtue of sales to Segment 2. Product line B is the least profitable, with sales to Segment 3. [Pg.283]


See other pages where Map Products to Segments is mentioned: [Pg.426]    [Pg.282]   


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Productive segment

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