Legal issues advertising

The FDA s role is to assure that all advertising and promotion of prescription drugs is accurate, provides full disclosure of risks and is fairly balanced. There are two legal bases for FDA jurisdiction over all advertising and promotional materials and programs issued by or sponsored (i.e. funded) by drug companies. 

This instrument introduces Directive No. 92/ 28/EC issued by the Council on March 31, 1992 into the nationcd legislation, emd establishes the legal framework for the advertising of drugs for human use. 

The Association of the Pharmaceutical Industry, Farmindustria, has issued a code of practice containing provisions for the advertisement of prescription-only medicines. This code of practice is not legally binding and applies only to members of the association. 

Title VO Common and final provisions It defines issues related to advertisement, sets obligation to maintain information, clarifies issues of adaptation to technical progress and amendments of related legal documents... 

Noni has been available for sale in the European Union since 2003. The advertisements in the media on the web certainly give the impression of a successftd business. Sellers and consumers alike seem to ignore the fact that the unproven health benefits of noni are attributed to a non-existent substance. There is another lesson to be learned here. The fact that authorities issue a patent to someone means that the patent proprietor is legally entitled to enjoy the financial benefits of the claims, and does not guarantee that the claims are in fact hue. 

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