Joplin, Janis

Soudiern Comfort s patron saint, of course, is Janis Joplin, die Texan boa-bedecked, crash-and-bum blues-rock goddess of the late 1960s—a truth so enormous that Brown-Forman is afraid to deny it. 

The reason die brand grew so incredibly was Janis Joplin, Ms. Allen said. 

Public attention is also drawn to the death of celebrities resulting from drug overdose. For example, Janis Joplin, the blues singer, overdosed on heroin, actor River Phoenix and comedian... 

Janis Joplin - http //commons.wikimedia.0rg/wiki/File Janis Joplin seated 1970.JPG... 

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