Investments in management ego

Failure. Self-diagnosing—like the infamous Ford Edsel, rejected by the market almost as soon as it is introduced. Ford had the good sense to see this and drop the product instead of converting it into an investment in management ego. Terminate as soon as possible. 

Cinderella (or, a "Sleeper"). A product that might do well if it had adequate support. Often such products do not receive support because to do so would require drawing down support from one or more of management s favorites today s or yesterday s breadwinners, or an investment in management ego. The solution should be obvious. 

---