How Can a Company Improve Demand Management

There are several key steps a company can take to begin the transition to a market-driven demand management process  

Ensure accountability and a focus on continnous improvement by using the EVA techniques. 

Make data sharing and forecast accuracy part of top-to-top meetings with trading partners. Take ownership of the forecast error in the extended value network. 

Introduce S OP processes based on a strong demand-driven forecasting process that focuses on data and analytics to sense demand signals, and to shape and to translate demand to create a more accurate demand response. 

Increase granularity of data analysis to reflect what is sold in the channel. Define the business hierarchy in the model based on profit implications. 

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