Green challenge

Ritter, S.K., Green Challenge, Chemical and Engineering News, 80, 26-30 (2002). 

Marks Spencer (M S), which is operating in a partnership with Reliance Retail, has marked India as its single most important market , where it plans to implement its Plan A to combat green challenges . 

As we pointed out in Real Life 5-5, nature is handed and shows great, if not exclusive, preference for reactions with only one of two enantiomers of a chiral compound. This preference is of particular significance in drug development, because usually only one enantiomer of a chiral drug is effective (Real Life 5-4). Therefore, the preparation of single enantiomers is an important green challenge for the synthetic chemist (Real Life 3-1). 

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