Going Global

Because of John s proprietary semiautomatic winding technique, he was able to profitably supply frames to other custom bike makers. From the contacts made by the Alpha Group members who occasionally toured Japan and Australia, John was able to start a small export business to these markets. It was through these exports and contacts with export brokers that John became aware of opportunities in Latin America. 

To exploit this opportunity, Andiamo had some sections of its Web page translated into Spanish, and John was surprised at the demand for specialty bicycle components. But what really surprised him was the export demand for fully assembled custom bicycles — but with considerable price sensitivity, at least in the Latin American markets. 

Just as he had done with his initial efforts in so many aspects of E-commerce, he looked for a way to provide his customers with a good product at a good price. As a result, John entered into a partnership with a firm in Mexico. Persons accessing the ABC Web site from Latin America 

Once they had designed their dream bikes, customers would pay with a credit card, and the distributor would immediately be informed of what components to place in a kit. The kit was shipped to ABC, where it was joined by the frame and the entire knocked-down kit was shipped to the partner in Mexico, who had already scheduled the assembly of the bike and been partially paid for it (sales transaction mth the end-user, transaction with ABC s customer— the custom bike maker, or the Mexican bike assembler, transaction with the distributor and the supplier to the distributor— all initiated by one customer purchase, but carried out and coordinated by E-commerce). 

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In contrast to classical targets, in the on-going global war on terror (GWT), new targets such as tunnels, caves and remote desert or mountain areas have become important. 

Phimister B (1999) Going global. Nature Genetics 21, supplement 1-6... 

Kislinger T, Emili A (2003). Going global Protein expression profiling using shotgun mass spectrometry. Curr. Opin. Mol. Ther. 5 285-293. 

Frantz, S. Chemistry outsourcing going global. Nat. Rev. Drug Discov. 2006, 5, 362-363. 

Going Global Practical Applications and Recommendations for HR and OD Professionals in the Global Workplace Kyle Lundby with Jeffrey Jolton... 

Kunz, G.I., Gamer, M.B., 2011. Going Global. FairchUd PubUcations, New York. 

Define what the individual company should consider in going global. 

Recommend concepts and tools in this book to help go global. 

Parker, Ginny, Going global can hit snags, Vodafone finds. The Wall Street Journal, June 16, 2004, p. Bl. 

Donaldson, L., Championing Patient Safety Going Global, Quality and Safety in Health Care, Vol. 11, 2002, pp. 112. 

McDonald C., 2010, Firms Going Global Often Overlook Supply Chain Risks, Buyers Report, September, 6(13), pp. 21-22. 

We all know that the world is a much smaller place than even just a few years ago. More and more companies are going global and operating in not just different countries but very different cultures. Many will say that some countries value safety higher than others. But really this isn t so. People are people wherever they Uve. We all love our families and want a stable life and to succeed in life. What is trae is that not all countries have the resources or tools to best protect life, property, and the environment. Having said this, it is important to realize that how different cultures manifest a strong safety culture can be different and should be taken into consideration. 

Council on Competitiveness, 1998, Going Global The New Shape of American Innovation, Washington, D.C. 

Association, 2015. Going Global, Ethanol Industry Outlook 2015. Ethanol Industry Outiook. R.F. Association. Renewable Fuels Association, United States. 

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