God and the Devil Live Here

It wasn t tmtil I got into business that I realized that the rough draft is a valuable tool for ironing out the details, for getting the details right because either way, you re going to make an impression. Make sure you deal with the techni- 

Dealing witii die nitty-gritty actually is a hidden step in the creative process diat helps die end user effortiessly use what we have crafted. If we don t deal witii them, it makes it harder for a potential customer to see tiie benefits. Cheat the devil if you dare, but don t cheat yourself by cheating on tile details— you ll wish to God you hadn t. 

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