From Good to Great

The data collection effort for the study was elaborate. The project systematically coded 6000 articles on the subject companies and consumed 

5 person-years of effort. Interestingly, the project did not start with explicit theoretical assumptions. It sought to mine a model from the financial, company, and business press data they analyzed. Out of this 5-year effort, Collins presents eight common threads among the good-to-great companies. Here we consider four of die key items as follows (Collins, 2001)  

Confront the brutal facts (yet never lose faith). 

Each of these features of good-to-great (GTG) companies is briefly examined. For a more detailed discussion, consult the original text. 

Confront the Brutal Facts (Yet Never Lose Faith) 

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