Finding the right target groups

Decide on target group, see Finding the right target groups  

Per capita consumption and food expenditure statistics are useful 

The quantity of these products sold by the biggest enterprise on the market (statistics can be obtained from chambers of commerce or statistics departments). Once some idea has been obtained of the size of the market, it will be possible to make a better assessment of one s own market prospects, determine one s sales targets and look out for any niche opportunities. 

What media are used, how do I reach the target group with particular media  

Buying behaviour when do people shop (time) where how long for  

---