Expansion of the business - growth strategy

Expansion of the business - growth strategy Market penetration 

The products remain essentially the same. The aim, however, is to win new customers who are similar to the existing ones (income, interests, family status, etc.), while at the same time taking even greater care of the existing customers. 

Overall assessment high probability of success at little cost (compared with other possible approaches). 

Example a grower engaging in direct marketing of organic fruit products offers his products for sale at a farmers market in a town where he has a good reputation because of the range and quality of his products. 

So as to he able to meet demand even better, he decides to send his produce to two more farmers markets in the same town. 

---