ECR essence and purpose

ECR is a modern concept of supply chain excellence based on a partnership between chain links consisting in the synchronised management of supply and demand using technologies that support the flow 

Collaborative and ongoing Permits quick changes in Increase in customer 

Source Own study based on Ftankel, Goldsby and Whipple 2002, p. 63 Knolmayet, Mertens and Zeier 2002, p. 124. 

All definitions of ECR emphasise two fundamental principles imderlying the concept (Baraniecka 2005, p. 21 Pokusa 1999, p. 26) collaboration instead of confrontation, and customer orientation. Collaboration is understood as a far-reaching partnership, both within the own company and with other entities in supply chain, with the customer as the starting point and destination of the collaborative actions of partners. Other principles driving ECR are (Kurt Salomon Associates 1993, p. 13)  

Supply chain link Benefits General benefits for aU links 

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