Eco-Effective Design

McDonough and Braungart [59] challenge the notion of minimizing the impact on the environment by asking the provocative question When is being less bad no 

To illustrate a process or industry which utilizes an eco-effective model of design, McDonough, and Braumgart [60] describe a community of ants. As part of the ant community s daily activities, they  

3 A DESIGN ALGORITHM FORA MORALLY DEEP WORLD 

A new design algorithm, which can be partitioned in the following four steps, is offered (Fig. 5.2)  

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