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Drug development market segmentation

The same pharmacogenomics-based subdivision of disease populations that stands to help Big Pharma narrow its focus will also lead to market segmentation that opens the door for smaller entities to move into the pharmaceutical business. Traditionally, the costs of research, development, clinical trials, and marketing for drugs have been so staggering and the risks of... [Pg.134]

See other pages where Drug development market segmentation is mentioned: [Pg.519]    [Pg.129]    [Pg.136]    [Pg.180]    [Pg.231]    [Pg.328]    [Pg.209]    [Pg.23]    [Pg.313]    [Pg.30]    [Pg.491]    [Pg.45]    [Pg.55]    [Pg.13]    [Pg.642]    [Pg.504]    [Pg.566]    [Pg.133]    [Pg.2019]    [Pg.96]    [Pg.104]    [Pg.346]    [Pg.235]    [Pg.4]    [Pg.50]    [Pg.417]    [Pg.18]    [Pg.398]    [Pg.322]    [Pg.48]    [Pg.241]    [Pg.68]    [Pg.45]    [Pg.299]    [Pg.364]    [Pg.489]    [Pg.1298]    [Pg.2993]    [Pg.2695]    [Pg.192]    [Pg.742]    [Pg.102]    [Pg.277]    [Pg.31]    [Pg.273]    [Pg.29]    [Pg.245]    [Pg.76]    [Pg.218]    [Pg.170]   
See also in sourсe #XX -- [ Pg.322 ]



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