Definition of the Appropriate Odour Area

We already have information available from a project completed recently reviewing the perfumes currently used in toilet-soap bars in Europe. 

Those fragrances that are closest together on the map are most similar in odour character, whilst those that are furthest apart are most different. So, for instance, fragrances A59 and C33 are relatively similar in odour character, while A59 and D28 are quite different. To interpret the map and describe the nature of the differences between the odours, a correlation analysis is carried out. This analysis enables us to identify the characteristics that are most important in distinguishing between the fragrances, and the direction of increasing perception of each of these characteristics is indicated on the map with an arrow. So we can tell, for instance, that A59 is perceived to be far more fruity than D28. 

The map indicates that the fragrances in the herbal, green and citrus areas are totally inappropriate for fragrance development for this brief they are perceived by the consumer as functional, cleaning, invigorating and refreshing. Neither is the sweet floral, aldehydic area appropriate 

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