Cosmetic supply chain configurations

Supply Chain Configurations of Foreign Cosmetics Companies Operating in China... 

Different Supply Chain configurations have different implications. We shall highliglit three major implications for illustrative purposes. First, exporting cosmetic products to China can be beneficial. This is because Chinese consumers perceive the imported cosmetic products to be better in terms of brand image and quality. As such, to enhance the brand image, many multinational firms such as Estee Lauder continue to export their cosmetic products to China. 

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