Communication animal health drugs

While the plea to more closely regulate the clinical use of antibiotics in humans is an obvious admonition to the medical community (humans take an estimated 3 million pounds yearly), there are other sources of concern. For example, the American Medical Association estimates that more than half of the total mass of antibiotics used in the United States is fed to animals, not to cure them of illness, but as growth promoters or to prevent illness. The Animal Health Institute, which represents makers of animal drugs, indicates that more than 20 million pounds of antibiotics are used yearly in the United States. The Union of Concerned Scientists estimates that as little as 2 million pounds go to sick animals. This is exactly the type of profligate usage that promotes the emergence of resistance. 

D. Disclosure in the advertisement that pharmacists, physicians (or other health care providers), or veterinarians (in the case of animal drugs) may provide additional product information to consumers. This statement should communicate clearly that the referenced professional is a source of additional product information. 

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