Clicks PPC ads

Content is the basis of many (if not all) of your lead generation campaigns. When you send an email blast, host an event, or launch a social campaign or pay-per-click (PPC) ad, you re providing relevant (and hopefully insightful)... 

Contests and sweepstakes are an effective lead-generation tool at tradeshows before, during, and after an event. Contests and sweepstakes get people excited, attract potential leads to your website, give people a reason to click on your pay-per-click (PPC) ad, and are very shareable over social channels. 

Your ad headline is what stands out the most, and a winning headline grabs the attention of your lead and compels her to click. Headlines are so important, in fact, that 80 percent of people will only read a PPC ad headline, whereas only 20 percent actually read the rest. You have very limited real estate to create a title that draws your leads to you. 

These headlines show authority by using language that describes the advertiser as a leader in the space. As a searcher, 1 want to click the ad for the company that is the best at helping with PPC ads. 

The next step to a great PPC campaign is writing your ad copy. This is tricky because you have limited space to get your messc e across. Basically, you have one 25-character headline and two 35-character lines to entice your leads to click. Pretty challenging, right ... 

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