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Buy decision drivers

A well-known brand in the eyes of the consumer can add credibility to the new prodnct that you are trying to sell. One of the best examples of this is the brand name associated with gelatin. Have you heard of Jell-O When yon have someone looking for gelatin they will say they are looking for Jell-O. This has helped Jell-O market other products becarrse of brand awareness. [Pg.57]

If yon purchase material you have the flexibility to stop birying it at arty time and the cortseqnences can be a lot fewer than if a special facility or eqrripmerrt had been purchased to do it. A corrtract can be negotiated for the benefit of both companies. Minor adjustments can be more easily handled with this method and good cooperation between companies can be maintained. [Pg.57]

The support staff to handle this additional business would not be needed and support would be handled by the vendor. [Pg.57]

Difficult to Determine True Costs of the Make Decision [Pg.57]

If the costs of the process and product are unclear, it may be best to look for a supplier. If new facilities are required and demand is urtsttre, then the costs would be unsure as well. [Pg.57]


See other pages where Buy decision drivers is mentioned: [Pg.56]   
See also in sourсe #XX -- [ Pg.56 ]




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