British Code of Advertising Practice

Committee of Advertising Practice. The British Code of Advertising Practice. London Committee of Advertising Practice, 1988. 

The Association of the British Pharmaceutical Industry in consultation with the British Medical Association, the Royal Pharmaceuticcd Society of Great Britain, and the Medicines Control Agency, has drawn up a Code of Practice for the Phar-maceuticcil Industry this code applies to the promotion of medicines to the health professions and controls advertisements designed to encourage the prescribing... 

Day-to-day control over the advertising of prescription-only medicines is provided by the Prescription Medicines Code of Practice Authority (PMCPA), part of the Association of the British Pharmaceutical Industry (ABPI). The PMCPA administers the code of conduct for pharmaceutical companies - often referred to as the ABPI code . 

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