Braungart, Michael

Braungart, Michael and William McDonough. Cradle to Cradle Remaking the Way We Make Things. New York North Point Press, 2002. 

At the heart of cradle-to-cradle practice is the design of safe and effective materials maintained in productive, cyclical flows. The key principles of cradle-to-cradle were first systematically outlined as the Intelligent Product System (IPS), developed and articulated in 1992 by Michael Braungart and colleagues (1992) (see also www. epea.com). The IPS provides a framework for cradle-to-cradle product conception... 

The concept of eco-effectiveness was developed by William McDonough and Michael Braungart (1998). 

WILLIAM MCDONOUGH AND MICHAEL BRAUNGART, CRADLE TO CRADLE REMAKING THE WAY WE MAKE THINGS... 

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