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FUNCTIONAL GROUP INTERCONVERSIONS AS STRATEGIC TOOLS IN A TOTAL SYNTHESIS... [Pg.118]

Standards have shifted from being neutral market lubricants to serving as new tools of product differentiation. We are witnessing a fundamental shift in their role from reducing transaction costs to serving as strategic tools for market penetration, system co-ordination, quality and safety assurance, and even product niche definition (Giovannucci and Reardon, 1999). [Pg.189]

See other pages where As strategic tool is mentioned: [Pg.212]