A Dose of Reality

Morgan (2004) also injects a dose of reality. He says that very small organizations do not have the time, resources or information to undertake the analyses required for optimization activities. Medium sized enterprises may have the information as their management systems develop, but can lack the skills to interpret and apply it While we agree with Morgan we add that no matter how efficient and well intentioned a small or even a medium sized enterprise is, that it is not likely that they can get a Wal-Mart or a McDonalds to dance to their tune. 

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