What Is your Niche

The term niche is used in ecology and informally it denotes a species place  

In biology, a principle called the niche exclusion principle is of particular interest here. The principle may be slated as follows  

Niche exclusion principle In a competition between species that seek to exploit the same niche, only one species survives. 

This is quite stark, and when transferred to the business context, it highlights the importance of finding a niche. If a company goes after the same set of resources in the same neighborhood as a stronger competitor, given enough time, the company is likely to lose out. 

In trying to understand the competitive position of a new product or service, 

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