What Is an Opportunity

An opportunity is a correctable difference between the way things should be and the way things are. 

There are a variety of ways of classifying opportunities. Opportunities may be classified depending upon their sphere of influence and modality of effect. Commercial or entrepreneurial opportunities may be classified depending upon their locus within the enterprise s value chain. Each of these is briefly discussed. 

Opportunities may be classified based on their primary sphere of influence  

Each of these is briefly discussed in what follows. 

Personal opportunities affect our personal lives. A potential job or career change, meeting a new person and possibly making a new friend, or considering a move to a new city are examples of personal opportunities. Although the methods discussed here can certainly be used in evaluating personal opportunities, they are not our primary concern and are not discussed further. 

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