The Brief Submission

While the brief from Business Scents Ltd for Eve allowed a deal of creative flexibility, there are certain key points which help focus our thoughts for a marketing platform. These are  

Whilst it is unusual for a client to ask for too much direction on the marketing side, a more common event is for a fragrance house to proactively approach a client with a full-blown idea complete with fragrance and story boards, much along the lines of an advertising agency. Many new products on the market today have had their genesis in this manner. What started out as an Eve brief from the client metamorphosed into our presentation of Djinni. 

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