Synectics and Metaphors

There are three fundamental precepts of synectics theory [C-17]. 

Creative output increases when people become aware of the psychological processes that control behaviour. 

The emotional component of creative behaviour is more important than the intellectual component the irrational is more important than the intellectual component 

The emotional and irrational components must be understood and used as precision tools in order to increase creative output. 

A method closely related to synectics is one called Metaphorical analogy. As its name implies it uses one problem and its solution as a metaphor for a problem in a completely different area, which has not yet got a solution. It is simpler to use than synectics and is possibly better when dealing with a specific problem. 

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